Health communication is the study and practice of communicating promotional health information, such as in public health campaigns,health videos content, health education, and between doctor and patient. The purpose of disseminating health information is to influence personal health choices by improving health literacy.Because effective health communication must be tailored for the audience and the situation, research into health communication seeks to refine communication strategies to inform people about ways to enhance health or to avoid specific health risks.Academically,health communication is a discipline within communication studies.
Health communication may variously seek to:
1. Increase audience knowledge and awareness of a health issue.
2. Influence behaviors and attitudes towards a health issue
3. Demonstrate the benefits of behavior changes to public health outcomes
4. Advocate a position on a health issue or policy
5. Increase demand or support for health services
6. Argue against misconceptions about health
Health Communication is an enigma that is detrimental to the healthcare world and to the resulting health of a patient. Communication is an activity that involves oral speech, voice, tone, nonverbal body language, listening and more. It is a process for a mutual understanding to come at hand during interpersonal connections. A patient’s communication with their healthcare team and vice versa, affects the outcome of their health. Strong, clear, and positive relationships with physicians can chronically improve and increase the condition of a certain patient. Using the entertainment industry and social media i.e. youtube, facebook , Twitter as a platform for advocating health information and education is a communication strategy that has become increasingly popular. The most utilized strategy is for health communication professionals to create partnerships with storyline creators so that public health information can be incorporated into within the plot of a television show and You Tube Video Library.